Feminism

A common "feminist" view is that most modern media texts are predominately male oriented. Society subjected women to severe objectification and it was the norm that they be treated as subservient to men. Feminism was the eventual response to such an oppressive ideology.
The theorist Laura Mulvey idealised the "Male Gaze" theory as a feature of power asymmetry. This technique is often used for the sales of music magazines. The general idea is that by featuring attractive women on the front cover while conveying suggestive thoughts, men will be more likely to purchase the magazines.